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frequently asked questions

Q: What is the PEDIGREE Foundation?

A: The PEDIGREE Foundation is a philanthropic organization dedicated to helping dogs in need find loving homes. Donations to
the PEDIGREE Foundation will be accepted throughout the year. All donations are tax-deductible and will directly benefit approved 501(c)(3)breed rescue organizations and animal shelters across the country through a grant application process.

Q: Why did the Brand create the PEDIGREE Foundation?

A: As the Brand that loves dogs, PEDIGREE® Brand believes every dog deserves a loving home. So to ensure the Brand was maximizing its efforts to help four-legged friends in need, they created the PEDIGREE Foundation. PEDIGREE® Brand understands there are people out there who love dogs but may not be ready to care for one full-time. The Foundation gives them an easy way to get involved.

Q: Do all the proceeds from the PEDIGREE Foundation go directly to dog shelters?

A: Donations to the PEDIGREE Foundation will directly benefit select shelters and breed rescues nationwide.

Q: How can I modify my recurring donation to the PEDIGREE Foundation?

A: Your recurring donation to the PEDIGREE Foundation is greatly appreciated. If for any reason you need to modify information regarding your recurring donation, simply visit our secure site. It’s that easy. If you need additional help, email us at
support@pedigree-support.com.

Q: How is it determined which shelters and breed rescues will be recipients of grants from the Foundation?

A: All organizations seeking grants should be a 501(c)(3) non-profit entity whose activities focus on helping shelter and/or breed rescue dogs find loving homes, and meet other criteria established by the Foundation's Board of Directors. A registration process will guide
non-profit organizations through the eligibility questions and application process. All organizations that meet the criteria and submit an application by the deadline will receive funding in an amount determined by the Foundation.

Q: What is the PEDIGREE Foundation's tax ID number (EIN #)?

A: The Foundation's tax ID number is 26-1121498.

Q: What if a shelter or breed rescue wants to apply to receive a grant from the Foundation? What should they do?

A: Eligible shelters or breed rescues that want to inquire about becoming a beneficiary of the PEDIGREE Foundation should create an online account to apply for a grant. All organizations must meet criteria established by the Board of Directors of the Foundation to be deemed eligible to receive a grant.

Monetary Commitment to Shelters:

Q: What is the extent of the PEDIGREE® Brand's monetary commitment to this cause in 2011?

A: PEDIGREE® Brand has created The PEDIGREE Adoption Drive Foundation, a non-profit organization, in order to give consumers an easy way to support the cause of dog adoption. The Brand hopes to raise more than 1.5 million dollars with the help of consumers in 2011.
Click here to make a donation.

Q: How much money has PEDIGREE® Brand raised for the cause of shelter dog adoption to date?

A: As part of its ongoing commitment to this cause, the Brand has raised more than $5 million dollars to date.

Grant Application Questions:

Q: How is it determined which shelters and breed rescues will be recipients of grants from the Foundation?

A: All organizations seeking grants should be a 501(c)(3) non-profit entity whose activities focus on helping shelter and/or breed rescue dogs find loving homes, and meet other criteria established through the eligibility questions and applications process. A registration process will guide non-profit organizations through the eligibility questions and application process. All organizations that meet the criteria and submit an application by the deadline will receive funding in an amount determined by the Foundation.

Q: What if a shelter or breed rescue wants to apply to receive a grant from the Foundation? What should they do?

A: Eligible shelters or breed rescues that want to inquire about becoming a beneficiary of The PEDIGREE Foundation should create
an online account to apply for a grant. All organizaions must meet criteria established by the Board of Directors of the Foundation to be deemed eligible to receive a grant.

Q: What is the deadline/cutoff to apply for a 2011 grant?

A: September 30, 2011.

Q: What are the criteria that make shelter organizations eligible?

A: The Pedigree Foundation will only consider proposals from animal shelters and breed rescues that are 501(c)(3) public charities. As a recipient of this grant, we require the following criteria:

  1. The monies must be utilized within a one-year period.
  2. Verification must be provided to the Foundation that the monies were spent for the purpose stated in the grant application.
  3. The grant recipient must publicly acknowledge the Foundation’s support.
  4. Click here for additional 2011 Grant Application information.

Questions About Shelter Dogs:

Q: Aren't dogs from shelters sometimes dangerous breeds?

A: There are millions of dogs in shelters and breed rescue organizations nationwide, and most are loving dogs that have been given up by an owner who can no longer care for them. Dogs that are up for adoption come in different breeds, shapes, and sizes and can make a great addition to your family. Before making the decision to adopt a dog, do some research about the types of breeds that best suit your lifestyle and needs. For more information on caring for your dog and tips on how to welcome a dog into your home, download our Adoption Guide.

Q: How does the PEDIGREE Foundation feel about kill vs. no-kill shelters? Does the PEDIGREE Foundation believe in euthanizing dogs?

A: The PEDIGREE Foundation is doing everything possible to raise awareness of the plight of homeless dogs and to encourage dog adoption from a shelter or breed rescue organization so that as many dogs as possible can find loving homes.

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