2021 Innovation Grant Recipients


2021 DOGS RULE.™ and Role Model Grant Recipients

In 2021, one new DOGS RULE.™ grant was awarded and a second continued from 2020. DOGS RULE.™ grants are $100,000 grants provided over two years to develop and support an innovative initiative that can become a best practice for other shelters and rescues.

Agency City State Amount
DOGS RULE.™ Grant – San Diego Humane Society & SPCA San Diego CA $100,000
First half of $100,000 DOGS RULE.™ grant for 2021 and 2022 to create a Welcome Committee program that helps abbreviate the acclimation period for dogs entering the shelter, build relationships with people, and decrease fear, anxiety, stress and frustration. The focus is incoming dogs who display fear- or stress-based behaviors during their initial 24 hours in care. By helping dogs overcome transitional stress when they enter the shelter, the goal is to reduce stress-related behaviors and help dogs find new homes faster.
DOGS RULE.™ Grant – York County SPCA York PA $100,000
Second half of $100,000 DOGS RULE.™ grant for 2020 and 2021 to create an interactive, technology-based kennel card program that helps potential adopters get to know dogs, see them outside the kennel environment and learn important information about them quickly. The goal is to give adopters a better way to interact with dogs to increase dog adoption and decrease dogs’ length of stay in shelters.