PEDIGREE Essential Support Dogs and PEDIGREE Foundation Safety Net Grant Program

A woman pets a black and tan dog.

The past 14 dog years (2 in human years!) have been tough on all of us, but they were made a little bit easier by the unwavering support of our most essential furry companions.

The PEDIGREE® brand’s latest program, Essential Support Dogs, recognizes all dogs as essential and celebrates the work they’ve done to get us through tough times. You can learn more about the program at

As part of the program, the PEDIGREE brand encourages pet parents to share why or how their pet is essential on Instagram, TikTok or Twitter. For each post that shares the campaign hashtag #EssentialSupportDogs and tags the PEDIGREE brand’s account, the PEDIGREE brand will donate $5, up to $100K, to PEDIGREE Foundation to provide assistance for dogs in need through its Safety Net Grants Program. These Safety Net Grants will be awarded to shelters and organizations that keep people and pets together through immediate assistance with temporary boarding or fostering, food costs or pet-friendly housing deposits. Organizations that focus on dogs with families needing medical expense relief will also be considered, if that support is in addition to the three primary focus areas outlined previously.

How to Apply
Through the Safety Net Grants program, 10 shelter and rescue organizations across the country will be selected to receive an Essential Support Dogs Safety Net Grant from PEDIGREE Foundation to support dogs in need of immediate support.

These grants will be awarded starting in July, under the following guidelines:

  • How their program(s) meet the criteria of keeping people and pets together
  • How they will support pet parents who are in need of emergency assistance

Shelters and rescues that want to apply can do so immediately at this link by June 3, 2022.

If you love dogs, you can help right now.

Stay in Touch!

Thanks for your interest in PEDIGREE Foundation! We’re happy to add you to our mailing list so you’ll receive success stories, shelter best practices, DOGS RULE.® gear updates and more. If you represent a shelter or rescue, please include its name below too, thanks!

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